Marketing Is Freedom is a new book by the most amazing online marketing guru out there: Rory Ricord. Rory was the first to see the Internet as the marketing powerhouse that it can be. And his book is a How To Guide for HUGE online marketing success. If you’re considering… or even just curious about… a career in online marketing, this book is a fantastic resource.
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Rory guides the reader through his entire thought and learning process… Going back as far as his childhood, when he started his first business. Though from humble beginnings, he always knew he was meant for great things. See, he saw the world differently, even as a child. He sought and found strong mentors that guided him and shaped his life.
The Early Years
Rory was very determined and hardworking from a very young age. And he was able to contribute to his family income as a teenager through the multiple businesses he established. But just as importantly, he saw the potential of things, not just things the way they were presented to him. In his view of the world, anything was possible… With the right combination of skills and, of course, the right presentation.
It wasn’t easy. As he says often, “If it were easy, everyone would do it.” But Rory viewed ‘hard’ as an opportunity, rather than as an obstacle. He thrived on the ‘hard’ parts of building his own wealth. Because every hard part was an opportunity to solve a problem and win big in the end.
However, his work was not without its failures. Rory explains the lessons he learned… And how he learned them… Hoping to impart valuable insight that may save others from the same pitfalls he faced. Some people insist on learning things the hard way. But if you’re someone who can learn from others’ mistakes, these lessons will no doubt be very valuable to you.
Figuring It All Out
Because of all the hard lessons, though, Rory was able to fully grasp two very key understandings: 1) The Law of Marketing: Nothing sells itself. There’s no such thing as a product or service that sells itself… No matter how awesome it is. If it’s not marketed, and marketed well, people may not even know it exists, much less purchase it. With the right marketing, a mediocre product can out sell a far superior one that has inferior marketing. Therefore, marketing is a service that will always be needed.
The second key understanding is based on the first. See, if Marketing is a necessity… And will always be a necessity… Then, Marketing is Freedom. If you have a skill that everyone selling a product or service needs, you can decide your own destiny.
Rory goes on to explain how personal computers and the Internet have made it possible for absolutely everyone… With a computer and an Internet connection… To be their own boss in an online marketing business. He actually shares with us his mindset and daily practices that he uses to focus on the important pieces. He calls it RRR. I won’t give away what that means, here. You’ll have to read the book.
Marketing Is Freedom – The System
He also walks you through the concept of multiple streams of income. This will be a novel concept to many, as most of us have only one or maybe two sources of income: A job and maybe a side job or rental income. While a new concept to many, it makes perfect sense. And, most importantly, it works… But only if you can move out of a job that pays you for your time… And into a business that pays you for your actions. Everyone has the same 24 hours in a day… Another key point that Rory drives home multiple times. So what you do in those 24 hours matters. Are you working the hours someone else needs you to work to make them wealthy? Or are you putting your effort into tasks that pay income ongoing… And create an overabundance for you and your family?
And finally, Rory explains the system he created… A solid, proven, and most importantly, duplicatable system… That absolutely anyone… Anyone who’s willing to be teachable, he adds… Can follow and begin creating their own time and financial freedom. Again, I won’t give everything away here. So you’ll have to read the book.
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